For the Spring 2017 season, Coach is receiving much publicity for redefining its RTW line designed by Stuart Vevers, Executive Director for the company. Named after the year Coach was launched, Coach 1941 is on a mission to raise the status of the brand. The 'Stylized Americana' look has become Coach’s new visual identity, hoping to expose the brand to a fresh new audience. Not only has this helped reposition the label as approachable luxury, its challenging peoples perception of what Coach can be.   

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