COACH is Getting Their Edge Back
For the Spring 2017 season, Coach is receiving much publicity for redefining its RTW line designed by Stuart Vevers, Executive Director for the company. Named after the year Coach was launched, Coach 1941 is on a mission to raise the status of the brand. The 'Stylized Americana' look has become Coach’s new visual identity, hoping to expose the brand to a fresh new audience. Not only has this helped reposition the label as approachable luxury, its challenging peoples perception of what Coach can be.
The trunk show on April 1st Tony Li and I are hosting is an important benchmark for Tulsa as this is one of only eleven in the US. We want this event to be a success, so we can say "keep the high fashion coming".
Check out the hashtag #CoachSpring2017 to see how they are revolutionizing the brand this season and the celebrities they're working with.
Hope you can make it to the trunk show!